What’s Commercial Digital Signage & Why Use It vs Consumer TVs?


Digital signage has become increasingly popular in various industries, ranging from retail and hospitality to healthcare and transportation. If you’ve been exploring digital signage solutions, you’ve probably heard of commercial grade, but what does “commercial grade” really mean?

What is the ‘Commercial Grade’ display?

How is digital signage different from a TV?

What Does ‘Commercial Grade’ Really Mean When Talking About Digital Signage?

Why should digital signage use commercial grade? 

Let’s explore it together in this article!

Commercial grade, in simple terms, is a product or solution designed specifically for use in a commercial environment (usually in a public place), which is different from products for general home use. This means that commercial-grade products will be more durable and have a longer service life to meet continuous operation in harsh environments.

There are some differences between consumer displays (such as home TVs and computer displays) and commercial-grade displays (such as our digital signage displays), even though they both use LCD display technology. However, digital signage uses commercial-grade panels and components, and the monitor can be used continuously for up to 60,000 hours, while TVs or computers often do not have this capability. Of course, this is just one of the differences between the two displays.

When it comes to digital signage, commercial grade signifies several key characteristics that differentiate it from consumer-grade alternatives. Let’s take a closer look at these defining features:


At Uniview Commercial Display, all of our advertising displays use high-quality LCD panels and components, ensuring that our digital signage displays can be used 24/7. Commercial-grade digital signage displays are built to withstand continuous operation over extended periods. The digital signage is equipped with cooling fans, air conditioners, or additional ventilation devices so that the digital signage can operate within the optimal temperature range.

They are designed with robust materials, reinforced structures, and protective coatings to ensure durability in high-traffic areas. These displays can endure the rigors of constant usage without compromising performance or reliability.

Brightness and Visibility

Digital signage is designed to deliver exceptional brightness and visibility, even in challenging lighting conditions, such as dim light, rain, or snow. They typically have high brightness levels to ensure the content remains clear and readable, even in well-lit areas or direct sunlight. Commercial-grade digital signage displays are brighter and have higher contrast ratios than home TVs. Especially for outdoor digital signage, it operates continuously under direct sunlight, so the brightness of the outdoor signage display must reach at least 2000nits and have good heat dissipation function.

Advanced Features

Digital signage often comes equipped with advanced features that cater to the specific needs of businesses. These include features like remote management capabilities, content scheduling, built-in media players, and network connectivity options. Such features enable businesses to efficiently manage and control their digital signage networks, ensuring seamless content updates and maintenance.

Digital signage displays differ from TVs in that they have a solid metal casing and their LCD screen are protected by a tempered glass surface. The display screen must also have a lockable internal storage and USB port, or have an internal flash memory so the contents cannot be tampered with.


Digital signage solutions are designed for long-term use. Unlike consumer-grade displays that may have shorter lifespans, commercial-grade signage displays can endure years of continuous operation without significant performance degradation. This longevity is crucial for businesses that make substantial investments in their digital signage infrastructure.

One such advantage is that digital signage can be interactive, which can greatly increase customer engagement and optimize the customer experience.

The significance of commercial-grade digital signage becomes apparent when considering the demanding requirements of various industries. For instance, in retail environments, digital displays are subjected to constant interaction, including touch and gestures, making durability and reliability essential. In transportation hubs, such as airports or train stations, digital signage must withstand heavy foot traffic, extreme temperature variations, and constant vibration.

If you want to know more about our digital signage solution, contact our digital signage expert right now!