Digital signage has become an effective strategy for brand and improving customer experience, providing more possibilities for communication and interaction with employees, residents, and tourists. Whether in shopping streets, hospitals, hotels, libraries or arenas, digital display plays an important role in the development of smart cities.
Digital signage is divided into different subcategories due to their different functions:
Interactive Digital Signage
Dynamic Digital Signage
Advertising Digital Signage
Automated Digital Signage
Interactive digital signage, also known as an interactive kiosk, allows customers to interact with the screen through finger or body language to access information, services, and more.
Interactive touch display combines the latest digital signage technology with touch screen, sensors, voice recognition and other elements to realize the interactive function, which can better serve customers and improve customer retention rate. This changes the way consumers interact with digital signage, allowing them to select products or services of interest.
A typical application of interactive digital signage is the wayfinding display, which is generally placed in places with complicated routes such as large shopping malls, hospitals, hotels, etc. With personalized maps and wayfinding systems, customers can quickly find where they want to go.
Dynamic digital signage is a common type of digital signage. It is generally divided into indoor totem, semi-outdoor window digital display, and outdoor digital signage. It is mostly used to display advertisements, alarms, notifications or other media in shopping streets, retail stores, restaurants, public transportation and other public places.
Digital signage is a powerful and cost-effective method of content promotion. It can support multiple content display methods such as pictures and videos, which can effectively promote sales and improve customer experience.
With the rise of the concept of smart cities, automated digital signage is becoming more and more popular.
Automated digital signage is widely used in public transportation. For example, bus stops can use it to display the estimated arrival time, distance, and waiting time of the next bus, and train stations can display information such as train arrival time, status, ticket gates, and platforms with it.
Advertising digital signage is a marketing tool that can effectively reach target customers. It can display promotional information, discounts, products, services, etc. to attract the attention of potential customers and achieve the purpose of promoting consumption.
Compared with traditional billboards, advertising display can support multiple forms of content and is easy to update. Compared with static content, dynamic content is more likely to attract the attention of passers-by.
The types of digital signage are wide and varied, and the size also has a variety of options according to your installation plan.
From simple digital poster displays to interactive touch kiosks, you can find a digital display that suits your needs.
As a professional supplier of digital signage, if you have any confusion in choosing digital signage, please feel free to contact us.
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