Key Points To Consider Before Buying and Lauching Digital Signage

18/10/2022
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More and more businesses use outdoor digital signage today which is a highly effective way to improve efficient communication between businesses and customers, but different digital signage application scenarios are different, such as indoor and outdoor digital signage, the difference in their main application scenarios also determines the difference in product characteristics. Before you buy, it’s important to research your options. To get the most out of your efforts, you can refer to the following key points when buying and launching outdoor digital signage.

Step 1: Learn why you need outdoor digital signage for your business

If you decide to improve your marketing by launching digital signage to attract more customers, and promote the communication between customers and your business, the first step you need to learn why you need digital signage? Different businesses have different goals. For example, in shopping malls, digital signage can attract more new customers to the store and give a deeper impression on potential consumers; for bus stops, using digital signage allows consumers to quickly check their own routes, and the most convenient route, bus arrival time and waiting time, etc.

As you can see, the type of your business will define your digital signage plan, you need to learn your potential customers, the habits of customers, what they care about most when they walk through a store, restaurant.

Digital signage is a mighty tool for engaging with consumers in the right way. So, you have to make sure that what you’re showing on the LCD screen is engaging enough, whether it’s through colorful pictures, dynamic videos, or attractive promotions. Whether or not customers are interested enough depends entirely on what you’re showing on display screen.

Step 2: Weather Concerns

First and foremost, you’ll need to make sure that your outdoor digital signage will function in different weather conditions. Depending on your location, you’ll have to consider the influence of weather for outdoor LCD display panel. If you are in a warm environment all year round, you need air conditioning and temperature control of the digital signage system to prevent the LCD display overheating after running for a long time. At the same time, you must consider rain and snow protection to prevent water from entering the display circuit and affecting the normal operate.

Uniview’s outdoor LCD display panel features UV resistant, the temperature operating range is -20°C~+50°C, and it can be cooled down by a fan or air conditioner. At the same time, the digital signage is equipped with a water-proof enclosures, with a waterproof rating of IP65.

Step 3: Outdoor readability of advertising screens

Secondly, touch screen kiosk display needs to be considered for readability in sunlight, especially in high sun exposure. If the brightness of the digital signage you choose cannot withstand full sunlight, it is not suitable for outdoor. But some digital signage is bright enough to resist the brightness of the sun, but may cause overheating due to continuous operation, which in turn leads to some risk of malfunctioning.

Uniview as a digital signage supplier, provide the outdoor digital signage solutions which are energy-saving while being readable in sunlight.

Step 4: Making things easy with software

Once setting up your outdoor LCD display panel, you need to set up the right content to populate this outdoor LCD signage, whether static or dynamic. Since most outdoor LCD signage is difficult to physically access once in place, and it is possible that they can be scattered throughout the city, it is necessary and convenient to complete the update remotely with a mobile device or computer. Outdoor advertising management software allows users to change the content of their outdoor digital signage from anywhere from a mobile phone or computer.

Step 5: Pay attention to the design and image

A suitable content can leave a lasting impression on passersby. Excellent design can attract the attention of passersby in the first sight, increase consumers’ impression and recognition of the brand, and then increase sales. Therefore, the design, layout, size, content, pattern, etc. of digital signage are very important. Also incorporate dynamic and interactive content into outdoor digital signage that encourages consumers to interact with your ad and learn more about what you have to offer.

To learn more about how you can benefit from outdoor digital signage, contact the professionals at Uniview LCD today at [email protected].

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