Digital Signage For Malls: How Does Digital Signage Work?


Shopping malls, being one of the most crowded places, require effective marketing strategies to boost sales. Shopping malls are always looking for innovative ways to stand out from the competition, from festive promotions to live entertainment designed to attract more potential shoppers.

Equipping digital signage in shopping centers is a practical marketing strategy.

With the advent of modern communication technology, digital signage has become an essential and effective way to advertise products and services in malls.

So, how to choose the right digital signage for your business? Here we share several common digital signage examples in shopping malls.

Digital Signage is a marketing tool that uses digital screens to display ads, information, and entertainment in public areas such as shopping malls, airports, hospitals, and universities. It is a powerful and dynamic tool for advertising products and promoting brand awareness. 

Different forms of digital displays can serve different purposes for signage.

Indoor Digital Totem

First, we’re going to cover indoor digital totem. There are several types of indoor digital signage that can be used to promote your business.

Indoor digital totem in shopping malls can turn any public space into an advertising opportunity, such as displaying product promotions, new product launches and brand promotions, etc.. It is always placed in eye-catching key positions making it both visible and engaging for clients, customers. Photos and videos are visually engaging and are one of the fastest ways to communicate with modern consumers.

Wayfinding Signage

Wayfinding signage is an interactive digital route display system that can help users quickly find destination information, routes and directions.

Many people in shopping malls have experienced that you are looking for a store, but it is easy to lose your way due to the dazzling shops. Wayfinding signage can provide users with the best routes to different destinations in the most easy-to-understand way by presenting fun and engaging interactive maps. These are definitely needed in a multi-story shopping mall that often has a lot of visitors.

Mall Digital Catalog

Place floor standing or wall-mounted digital signage at the entrance of the mall or other places with high traffic to create a dynamic digital catalog of the mall, which can not only be used as a welcome sign to welcome your customers, but also be used to promote the featured stores, important information, etc. of the mall.

Digital Menu Board

No one need a reason to eat food, but when there are so many choices in the shopping mall, how to make customers notice you and come to the store is what makes you stand out from the competition.

Many restaurants are considering using digital menu boards to display menus, which can easily edit and update items, prices, etc., and can also display out-of-stock, manage queues, and place orders on the digital menu board.

Nearly 30% of customers believe digital menus influence their purchasing decisions.

Digital signage in malls has emerged as one of the best strategies for capturing the attention of potential customers. It is also a way to improves the communication with businesses and consumers.

Get a Free Quote From Uniview LCD

As a professional digital signage supplier and manufacturer, Uniview LCD provide various specifications of digital displays. If you are interested in digital signage, feel free to contact us.