The International Air Transport Association (IATA) predicts that global passenger traffic will reach 4 billion by 2024, a 103% increase from before the COVID-19 pandemic. From the consideration of efficiency and time, flying is the first choice of people for long-distance travel, and the airport is a must-stop for all passengers.
How to effectively improve passenger experience and serve passengers better? Installing digital signage at airports can not only improve passenger travel experience, but also create more revenue opportunities.
For most travelers, especially those who are going to the airport for the first time, the biggest trouble is finding the right direction and getting to the destination easily. Moreover, the noisy environment at the airport, the rushing crowd and the intricate passages make it easy for people to lose their way. From check-in to ticket collection to luggage storage and the lounge, the journey of passengers in the airport is like exploring a mini city.
Airports can use digital directional signs or interactive touch screen kiosks, digital maps to guide passengers where they are and how they can find the best route to where they want to go.
Use digital signage at the airport to display flight information in real time, such as origin location, destination, time of arrival/departure, flight status such as arrival, boarding or delay, and gate number of arrival/departure, not only allowing passengers to grasp their own flight information in real time, it also can get the flight status at any time, and can greatly reduce the workload of ground and back-end staff.
One of the less pleasant experiences of flying is the wait, which is unavoidable. Waiting for a long time can easily make people anxious, especially when you feel bored. By providing music, video, or weather, news, sports news or entertainment news, etc. on the digital display screen, passengers can divert their attention and reduce the anxiety of waiting.
At the same time, the airport can also take this opportunity to deploy digital signage to display the tourist attractions, verticals, food culture, festival culture and time, etc. of the province where it is located, to make passengers more curious about the place.
At the airport, people are always easily attracted by the advertisements around them, especially dynamic videos or pictures. Airports can generate additional revenue by renting out advertising space on digital displays to other businesses, offering diverse opportunities for branding and media sales.
Retail stores, digital billboards, and video walls can become an important source of income for airports. Whether it is indoor digital totems or outdoor digital signage, creative videos and advertisements can always attract more customers.
Digital signage has many potential applications in airports, which can effectively improve the travel experience of passengers, attract potential consumers to generate additional revenue, and at the same time, digital signage allows you to always be in the know and follow even the most cutting-edge trends.
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